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Marketing & content

Posts that sound like you, about things that happened.

Your Marketing & content teammate learns your voice from your past posts and writes from your real wins, meetings and deals. It drafts. You post.

How a post is made

From what happened to a draft in your voice.

Your past posts
how you write
What happened
the Clearwater thread · Tuesday's meeting · the deal marked Won
Your content plan
pillars · point of view · words to avoid
TEAMMATE
Marketing & content
Draft · LinkedIn
We nearly lost Clearwater in week two. The fix wasn't a better deck. It was a phone call on a Friday afternoon. Three things I'd do again:…
CLEARWATER LEGAL
Week two nearly ended it. A Friday call saved it.
One post, one card in your brand colours, ready for you.
How it works

How a post gets written.

1
Your voice, learned from your past posts.

It reads how you write before it writes for you.

2
Your story, from what actually happened.

Wins, meetings and deals from your own mail and notes, not generic advice.

3
Your plan.

Up to three pillars you want to be known for, your point of view, your call to action, and the words and topics to avoid.

4
Only what your material backs.

Every sentence is checked; anything it can’t back is taken out, and the draft says how many.

5
Your frame and your card.

The built-in frame or your own, and one card in your brand colours.

The claim check

It only writes what your material backs.

Before a draft reaches you, every sentence is checked against your own material. Sentences it can't back are taken out, and the draft tells you how many.

We nearly lost Clearwater in week two.
It was a phone call on a Friday afternoon.
Clearwater doubled its revenue in three months.no source in your material
Priya said the call changed her mind.
Everyone in legal tech is talking about this.no source in your material
Left out: 2 lines your material doesn't back
Frames

Pick a frame, or bring your own.

A built-in frame is ready on day one: the Two-filter post, a first line that costs nothing to read and a body that rewards it. Describe your own frame in a sentence, save it, and ask for it by name.

Two-filter post · built inYour frame · in your words
The card

One card, in your colours.

Tap Add a visual and the post gets one card: a line from the post, your brand colours, your mark. Change the line or the colours, or take it off.

Coming: carousels and your own photos.
Add a visual
CLEARWATER LEGAL
Week two nearly ended it. A Friday call saved it.
Change the lineChange coloursRemove
You have the last word

Ready to post, the moment you are.

Each draft arrives finished, in your voice, with its card. Change a line if you like, then post it yourself, when it suits you.

Draft · LinkedIn
your go-ahead
LinkedIn
goes live when you post it
Ask for one

Ask the way you'd ask a colleague.

Write a post about the Clearwater win.

Turn Tuesday's meeting notes into a post.

Write a Two-filter post about pricing.

In the Marketing & content chat, or @Marketing from anywhere.

Your best stories are already in your inbox.

Marketing & content turns them into posts. You post them.

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